The digital era of the internet is spreading its hands almost everywhere. Its effects can be observed in the marketing field too. Marketing is the way you upgrade or degrade in business. Effective marketing strategies and get you to reach your success goals. The modern era gave birth to digital marketing which involves reaching the minds of the target audience by using the latest and trendy technologies, tools and techniques. But, isn’t the situation too ethereal? Anything this good must have a drawback or maybe not? So, without further ado, let us observe is digital marketing a boon for our business or a bane. Boon or Bane: These are several factors that make digital marketing a boon for some companies and bane for some others. The reason behind this is the availability of internet services and their use. If a company has easy access to internet services and an elite team which can bring out the best services from modern tools and technology, then it is an ultimate boon for those companies. Usually, these are companies with high ranks and effective branding. The companies who are new in the industry and have limited resources, access to the internet, and digital marketing is a bane for them. Why is it so? The reason is that now, with the rise in digital marketing, these new and small companies have no chance to compete in the market and bring out their services from the box as the target audience will already be convinced to use the products and services of companies who are using the modern digital marketing methods.